Internet Marketing UVU
What is Internet Marketing?
Upon looking up the definition of Internet Marketing, I found a number of different definitions:

• A broad term, refers to business promotion online through the use of all or selected internet technologies.
• Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services over the Internet.
• Leveraging the Internet as a means of communicating a company’s messaging, attracting prospects and customers, and conducting market research.
• Strategies and techniques applied on the Internet to support the organization’s overall online marketing goals.
• Ways of promoting and selling products over the Internet

My definition of internet marketing is:

Internet Marketing is a complex marketing system that utilizes the internet and its technologies to: promote, sell, or showcase: a product, a service, or an idea.

There are many different ways to utilize the internet for marketing. Below is a list of the most popular ways of utilizing the internet for internet marketing that I found on The Web Marketing Checklist

Search Engine Strategies:

1. Write Keyword-Rich Page Titles For EACH of Your Web Pages
2. Write Description META Tags in the head tag of your html
3. Include Your Keywords in Headers (H1, H2, H3)
4. Position Your Keywords in the First Paragraph of Your Body Text.
5. Include Descriptive Keywords in the ALT Attribute of Image Tags
6. Use Keywords in Hyperlinks
7. Make Your Navigation System Search Engine Friendly
8. Create a Site Map
9. Develop Webpages Focused on Each Your Target Keywords
10. Fine-tune with Careful Search Engine Optimization
11. Promote Your Local Business on the Internet
12. Promote Your Video, Images, and Audio Content

Linking Strategies:

1. Submit Your Site to Key Directories
2. Submit Your Site to Trade Organization Sites and Specialized Directories
3. Request Reciprocal Links
4. Write Articles for Others to Use in Websites and Newsletters
5. Issue News Releases

Social Media

1. Begin a Business Blog
2. Become Part of a Social Media Community
3. Promote Your Site in Online Forums and Discussion Lists
4. Ask Visitors to Bookmark Your Site

Traditional Strategies:

1. Include Your URL on Stationery, Cards, and Literature
2. Promote using traditional media
3. Develop a Free Service

E-Mail Strategies:

1. Install a “Signature” in your E-Mail Program
2. Publish an E-Mail Newsletter
3. Aggressively Ask for E-Mail Sign-ups
4. Send Transactional and Reminder E-Mails
5. Send Offers to Your Visitors and Customers
6. Exchange E-Mail Mentions with Complementary Businesses

Paid Advertising Strategies:

1. Advertise in an E-Mail Newsletter
2. Begin an Affiliate Program
3. Purchase Pay Per Click (PPC) ads
4. List Your Products with Shopping Comparison Bots and Auction Sites
5. Rent targeted, commercial e-mail lists

Miscellaneous Strategies:

1. Announce a Contest
2. Devise Viral Marketing Promotion Techniques.

Market shares of Search Engines’s Around the world:

Market Share Of Search Engines Around The World

What is going to chip away at Google? Facebook.

How to find your rank in Google.

Before you rank in Google you need to know what your keywords for your site are.
Use the Google keyword tool.
Local means on Google Global means all other search engines

Once you find your keywords and figure out your time and money budget,
Long tail keywords – vs – keywords
Find the sweet-spot, say they have 30,000 visitors/month and be #5 than 3,000,000 and be ranked #500

Google Was codenamed “Backrub” because it had more to do with back-links.
their results were a lot better because their results were more targeted to what the user wanted that what the web site owners wanted you to see.

How Google’s algorithm works:
23.87 Trust/Authority of the Host Domain
22.3 Link popularity of the specific Page
20.26 Anchor Text of external links to the page “the word used to link to you”
15.04 On-Page Keyword Usage “your keywords you are using on your page”
6.91 Registration + Hosting Data “this is like 3% now, if you made your stuff private etc, not a big deal anymore. dedicated server/dedicated ip”
6.29 Traffic + CRT Data “Click through rate data, Google knows what people click on and adjust ranking accordingly”
5.3 Social Graph Metrics “This is probably 10% now, Google realizes that social media is taking off and knows that socail media is a great source for real-time news”

You can find out about an earthquake while its going on with twitter, with google it takes much longer.

Google does not rate websites, it rates web-pages.

DO NOT put keywords that are in your meta / keywords that are not on your site. Google looks at this and can tell if you are
Google does not read keywords. It will only read keywords if that is all you have.

WRITE CONTENT FOR THE USER!

Organize your keywords into groups.
most general words —> most specific keywords

Homepage —-> Category Page ——>Product/Service Page —–> Ultra Specific Product Attributes
High Level —->Specific Theme ——>Target Specific Product—-> Super Targeted Product

If you have two pages that are really similar the best way to differentiate is

Info-graphics, Blog Writing, YouTube Videos
Who Owns the most servers inforgraphic?
The biggest cost for google is the cost of cooling their servers.

Take really robust information and break it down into understandable graphics that are entertaining
Where does the money Go? Sites shared it and brought in 31,000 links

What makes a Good Graphic?
Info-graphic

What is a Peta-byte?
info-graphic

Google Webmaster Tools
Yahoo Site Explorer
Digg, Redit, StumbleUpon

Twitter v.s. facebook
Twitter has caught up with facebook in awareness, as many people know about twitter as they do about facebook.

CMS’s
Joomla,Mambo,Wordpress

Internal links “links from your site to other pages on your site”
External links “links from your site to another site”

Canonical URLs
www.blah.com

http://www.blah.com

http://blah.com

http://blah.com/index.html

http://www.blah.com/index.html

www.blah.com/index.html

.htaccess file and 301 redirects

Clients pay to move down bad pages from the rankings of keywords.
You don’t want to have more than 100 outbound links on a page.

One way links are the best.
Google does not like reciprocal links that have nothing to do with each other.

Google Page Rank:
Problems with Google page rank is that it is about 6 months old.
Don’t worry about page rank. You can get ranked for keywords without being highly ranked.
It depends on the keywords. Start with specific keywords until your site builds trust and rank and then work your way back to high level keywords.

Directories
Bloggers in your industry, go on their blog and negotiate a guest post
Organizations
Similar industry but don’t sell the same products

Seomoz.org -their paid program is very good
Seobook.com -their blog is amazing and they have a lot of free tools
SearchEngineLand.com -whats happening, whats changing in the industry
Googlewebmasters blog -

Google Pagerank is patented so once it got released it became public everyone knew how it worked.
Google is consistently changing their algorithm

dofollow vs nofollow Links

Twitter is good for business’s but you need to get a lot of followers.
Sharing links, Customer Service,

Chris Bennett
President 97th Floor
chris@97thfloor.com